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Dr. Richard
Pott:
Success through common values
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| Dr. Richard Pott joined the Board of Management of Bayer AG on May 1, 2002. He is responsible for Strategy and Human Resources and also serves as the company’s Labor Director. |
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The goals are ambitious: We want to achieve a top performance
in all areas of our enterprise and safeguard long-term success
at our approximately 350 companies worldwide. We aim to create
sustained value and improve quality of life with our ideas,
products and services. At the same time, however, we want to
take into account the different views and cultural backgrounds
existing throughout the world and treat all people with respect.
The Bayer Group can only be successful in its new organizational
structure if all employees adopt the company’s goals as
their own. For this reason, we require and support employees
who think and act entrepreneurially. In other words: Committed,
highly motivated and qualified employees are our most important
capital. Essential criteria in this respect are a commitment
to lifelong learning and a willingness to develop self-initiative,
work independently and assume responsibility – with the
courage to take risks. As part of our corporate mission, we
undertake to safeguard the future – for Bayer and for
coming generations.
An active commitment to common
values
Common basic values provide a framework for action in specific
situations and serve as a workable basis for open, honest
and trusting cooperation both within and outside the Bayer
Group. Traditional Bayer values include Responsible Care (Glossary»),
a gentle approach to resources and the environment, an emphasis
on product quality and safety, and a commitment to reliability,
fairness and transparency.
Our commitment to social responsibility is an integral part
of Bayer’s active corporate culture worldwide. We take
our values seriously and work to implement them. We maintain
ambitious social programs at numerous locations that contribute
to solving such diverse societal problems as human rights
abuses, child labor, discrimination, hunger, disease and environmental
destruction. This is one reason why Bayer was a founding member
of the Global Compact (Glossary»)
initiative set up by U.N. Secretary-General Kofi Annan. The
2004 Sustainable Development Report contains many examples
of how Bayer acts as a global pioneer in the area of social
responsibility – which is also consistently supported
and practiced within the Bayer Group (see inset).
Bringing values to life
We aim to align our employees’ actions to Bayer’s
corporate values and assess them accordingly. This is
reflected in the following aspects of human resource policy
among others:
Management principles
based on Bayer’s values let our employees know what
we expect of them.
Performance management
demands, supports and honors commercial success and the
implementation of our values.
Lifelong learning and human resources
development allow us to recognize, evaluate and
support the potential of our employees through seminars,
job rotations and feedback. |
It is up to all of us to serve as an example and contribute
to a better quality of life through our own actions.
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