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Visions and values
Our contribution to a sustainable world
Bayer has been committed to environmental protection and social responsibility around the world for more than a century. In line with the principles of sustainable development (Glossary»), our future-oriented strategy pays equal attention to economic, ecological and social requirements.
Bayer is a global enterprise with core competencies in the fields
of health care, nutrition and high-tech materials. Our products
and services are designed to benefit people and improve their
quality of life.
In reorganizing the Bayer Group and continuing to streamline
our portfolio, we have set out to create a new Bayer –
focused on its strengths, its potential, its customers and the
markets of the future.
To speed innovation and growth, we are carrying out a strategic
realignment and concentrating our future activities in three
subgroups: HealthCare, CropScience and MaterialScience, supported
by three service companies. Our employees are eager to actively
participate on the basis of common values, using their knowledge
and their innovative skills.
Building on a proud history as an inventor company, we plan
to continue setting trends in research-intensive areas. For
us, innovation is a major factor in improving existing products
and discovering new ones. It lays the foundation for competitiveness,
growth and economic success.
We believe our technical and commercial expertise entails
a duty to contribute to sustainable development – a
principle we wholeheartedly endorse, mindful of its social,
ethical and environmental elements. In awareness of our responsibilities
as a corporate citizen, we define economy, ecology (Glossary») and social
commitment as values of equal rank.
We seek to retain society’s confidence through performance,
flexibility and open communication as we work in pursuit of
our overriding corporate goals: to steadily create corporate
value and generate a high value added for the benefit of our
stockholders, our employees and the community in every country
in which we operate.
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